Reviewed · FOOD & DRINK TOURS
Authentic Reykjavik Food Tour with Flea Market Delights
A Reykjavik food tour that ties together Icelandic food and the Reykjavik Flea Market is interesting because you get two kinds of Iceland at once. You taste what locals actually eat, and then you see how food culture pops up in a weekend market setting.
I like that the guides are graduates of the tour guide school of Iceland, so you get more than just a snack stop. I also like the amount of included drinking options, since beverages and alcoholic beverages are part of the price.
One consideration: this is a walking-and-tasting tour that runs through central Reykjavik, so you will want weather-appropriate clothing and a little stamina for moving between stops.
Key things you should notice before you book

- Expert guides from the tour guide school of Iceland, focused on both entertaining and educating
- Weekend flea market food stalls, which can add a fun local texture to the tastings
- Multiple guided tastings across a 3-hour route, so it feels like a proper food loop, not a quick sampler
- Beverages and alcoholic beverages included, which helps you taste widely without constant add-on costs
- Central meeting point near Ingólfstorg Square, easy to find and easy to anchor your day
- Dietary restrictions can be accommodated, so ask early if you have allergies or limits
Why the Reykjavik Flea Market fits this kind of food tour

If you care about authentic Icelandic food, you will quickly learn that Reykjavik is the doorway, not the whole country. A good food tour helps you connect what you eat today to the ingredients and traditions that shaped Icelanders lives.
This tour is built for that connection. You get guided tastings of traditional Icelandic food, and on weekends you can also visit the fun food stalls at the Reykjavik Flea Market. That mix matters, because it shows how Icelandic eating habits show up outside of restaurants too.
The other key value is pacing. You do not just bounce between random bites. You spend real time with the guide during tasting windows, so you understand what you are tasting and why it exists on Icelandic plates.
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Meeting at Hlöllabátar by Ingólfstorg Square, and how the 3 hours are paced

You meet outside Hlöllabátar the Sandwich Shop, facing Ingólfstorg Square with the two tall stone pillars. CenterHotel Plaza is to your right, and the setup has benches, tables, and a covered ceiling, so waiting is not miserable.
Plan to arrive about 5 minutes early, because the tour is scheduled by start time and you want to match the group. The guide team usually wears a light blue jacket with Your Friend in Reykjavik on the back, so it is usually easy to spot the right people.
The total duration is 3 hours, and the rhythm is very practical. You walk for short stretches on foot, then you get guided tasting time in central Reykjavik. Expect several tasting segments, not one long sit-down course.
The walking time is real but not intense. The route includes multiple short transfers, including a longer 15-minute on-foot segment and a 10-minute transfer later. You do not need hiking gear, but you do need shoes you can stand in comfortably.
Stop by stop: what each tasting window is likely to feel like

The itinerary is structured as a series of guided tasting blocks, each with time to eat and time to learn. Even without restaurant names, the timing tells you how the experience flows.
First guided tasting block, right after you meet
After meeting at Hlöllabátar, you take about 10 minutes on foot to the first tasting area. The first tasting portion is around 40 minutes, with guided food tasting and regional food.
This is the part where your guide typically helps you get oriented. You will usually learn how Icelandic cuisine thinks, like how preservation and local ingredients shape what becomes a comfort food.
If you arrive hungry, this block is your payoff. You will also get a feel for how adventurous the group tends to be, which can help you decide how quickly to try the more unfamiliar items.
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Second guided tasting block, another 40 minutes with more Iceland context
Then you walk another 10 minutes. Your next tasting portion is again about 40 minutes, with guided food tasting and regional food.
This is where you start tasting in layers. Earlier bites set expectations, and later ones often bring you deeper into seafood, dairy, or preserved foods that Iceland does so well. Even if you think you know Icelandic food, this block tends to add details that make the meals make sense.
One practical thing: drink included means you can sample more than one option without feeling like you have to buy every round. Still, pace yourself so you can enjoy the rest of the tour, not just survive it.
Third tasting block, slightly shorter at about 30 minutes
Next you walk about 5 minutes, then get a 30-minute guided tasting portion.
Shorter blocks often mean the items are focused. You might see smaller samples, more curated bites, or a “theme” that connects the previous tastings to the market stop (if your tour day includes it).
This is usually the part where you either click with the flavors or you realize what you are less interested in. If you have dietary restrictions, this is also a good time to re-check what can be modified for you.
Final shorter tastings, including a longer move and the last bite window
After another transfer of about 15 minutes on foot, there is a final 15-minute tasting portion. Later you walk about 10 minutes, and then there is a 45-minute guided tasting portion.
That last 45-minute block is important. It is the most time-heavy segment, which suggests you will get your bigger tasting moments at the end, after you have learned enough to appreciate them.
Also, this is the safest segment to save room for. If you overdo it early, you may hit that final tasting and realize you are too full for the best stuff.
Weekend flea market stalls: the extra fun ingredient (when available)

The big highlight is that the tour can include the Reykjavik Flea Market food stalls during weekends. That detail matters because it changes what “authentic” means in your day.
A market stall experience feels less formal than a restaurant. You often get simpler portions, more hands-on interaction, and a vibe that matches a Reykjavik weekend mood. It also gives you a chance to see how people snack while shopping, which is a different lens than a sit-down meal.
If your travel dates land midweek, you might not get this market component. The good news is the core of the tour still stays the same: guided tastings of traditional Icelandic food with multiple stops and included drinks.
Either way, it is a smart choice if you want Iceland food that feels local rather than tourist-only.
What you might eat, and the seafood details worth being ready for

The tour focuses on traditional Icelandic food with multiple tasting points. The exact menu is not listed here, but one thing stands out from participant feedback: shark has shown up as part of the tastings.
That matters for two reasons. First, shark is one of those Icelandic foods people talk about because it is memorable and very Iceland. Second, if you are squeamish about certain textures or seafood origins, it is useful to know you may see it here.
You also should expect a mix that likely leans toward Icelandic strengths: seafood, preserved items, and dairy-based comfort foods. Even if you are not a hardcore foodie, these tastings usually feel approachable once you understand the context the guide provides.
The guide angle is key. This is not just eating. It is eating with explanations that make the ingredients click.
Alcohol included, so think about pacing and how you’ll feel later

Beverages and alcoholic beverages are included. That can be a huge value, because drinks in Reykjavik can add up fast. It also changes the tour experience, turning tastings into something more social and celebratory.
Still, you should pace yourself. You will have several walking segments and at least one longer transfer. If you drink too quickly early, you might feel it during later tastings.
My practical suggestion: taste a little of everything, but pick one main drink route that matches your food. When you do that, you enjoy the flavors instead of just trying to keep up.
Dietary restrictions are welcomed, but you still need to plan

The tour says they do their best to accommodate dietary restrictions and allergies. That is a good sign, but it also means you should communicate clearly.
If you have allergies, share specifics. If you follow a diet like vegetarian, gluten-free, or dairy-free, tell them what you can and cannot eat. Guides can often steer you toward safer tasting options, but they need accurate information before the first food stop.
This kind of tour is built around tastings, so it is better to ask early than to hope something works out at the last minute.
Price and value: is $147 per person worth it in Reykjavik?

At $147 per person for a 3-hour guided food tour, the price is not cheap. But in Reykjavik, this type of experience often makes sense if you look at what is included rather than just the headline number.
Here’s why it can be good value:
- You get professional guided tastings across multiple stops, not just one bite and a goodbye
- Food tasting and beverages are included, plus alcoholic beverages
- The guide team is trained and comes from the tour guide school of Iceland, which usually improves the quality of explanation and delivery
- There are no hotel pickup costs added here, which can lower your total out of pocket if you already plan to walk or use local transit
Where it may not feel like a deal:
- If you do not drink alcohol at all, the included alcohol piece may not boost your value as much
- If you prefer self-guided dining and already know exactly where you want to eat, you may feel a tour premium
My take: if you want structure, tasting variety, and a guide who can connect the food to Iceland, this price can feel fair. If you want a loose day with minimal walking and zero group time, you may prefer a different setup.
Who this Reykjavik food tour is best for

This tour fits best if you want:
- A guided, traditional Icelandic food experience without guessing
- A day with a built-in route, where the guide handles timing and the order of tastings
- The option to add flea market vibes on the weekend
- Enough drink and food variety that you can compare flavors side by side
It may be less ideal if:
- You dislike walking between short stops
- You need a very quiet, non-group pace
- You have strict food needs and do not want to communicate them ahead of time
The fact that the tour is wheelchair accessible is also worth noting. You should still consider personal mobility for the on-foot segments, but the tour is designed to be accessible.
Should you book this tour?
I’d book it if you want Reykjavik food that feels local and explained, and especially if you can do it on a weekend for the Reykjavik Flea Market portion. The structure of multiple guided tasting blocks makes it easier to eat a lot without feeling lost.
Skip it if you want total freedom, if you prefer to choose every restaurant yourself, or if you know you will not handle walking between stops and tastings comfortably.
FAQ
FAQ
Where do I meet for the tour?
You meet outside Hlöllabátar the Sandwich Shop, facing Ingólfstorg Square and the two tall stone pillars. CenterHotel Plaza is to your right.
How long is the Reykjavik food tour?
The tour lasts about 3 hours.
What language is the live guide?
The live tour guide speaks English.
Is food included?
Yes. Food tasting is included.
Are beverages included?
Yes. Beverages are included, including alcoholic beverages.
Is hotel pickup or drop-off included?
No. Hotel pickup and drop-off are not included.
Is the tour wheelchair accessible?
Yes, the tour is wheelchair accessible.
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